What's Your Parfum? · Journal
Media
Interviews, portraits and notes from the shows. Newest first.
THE JOURNAL
Media/Insights
The new noses: how Gen Z is rewriting the rules of perfume
Gen Z has taken hold of perfume, and not halfway. What's Your Parfum? crossed the latest American and French studies with the signals coming from the Gulf. The result: six clear shifts, and a seventh, quieter one, that ties them all together.
By Laïla Mammari · November 2026⟶
Media/In conversation
Wasem Al Ghazi: “We build brands.”
The GCC fragrance market, seen by a distributor and founder of four houses.
Agenda/Dubai
Notes Dubai: the region's fragrance community gets its stage
21 to 23 Jan 2027⟶
Media/Scent Routes
From the Gulf to Europe: how houses earn their place
Read in the interview⟶
Agenda/London
Niche London, 20 November: let's meet on trade day
Get in touch⟶
ALL STORIES
InsightsThe new noses: how Gen Z is rewriting the rules of perfumeNovember 2026
In conversationWasem Al Ghazi: “We don't simply distribute fragrances. We build brands.”October 2026
Report · ParisCosmetic 360: a leap into the future of beautyOctober 2026
Report · ParisAsia Perfume Show: Asian perfumery arrives in force
Newsletter · N° 07
The Sillage
What lingers after the week: new interviews, notes from the shows, a material worth knowing and the houses we have our eye on.
In English, with a French edition. Free, and you can leave any time.
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