What's Your Parfum? · Market Entry
Advisory
Cross-border market entry for fragrance houses. Starting with the Gulf and Europe.
Many independent houses make remarkable perfume and still struggle to travel. The right distributor, the right retail environment and the right timing make all the difference, and they are rarely found from a distance.
What's Your Parfum? Advisory builds on our editorial work: we spend our time with the houses, the distributors and the retailers, at the shows and in the shops. We use that network to help brands find partners who understand them.
What we do
Market reading
A clear picture of a target market: who sells what, where, at which price level, and which partners fit your house.
Partner search
A qualified shortlist of distributors, retailers and concept stores, built around your positioning.
Introductions
Warm introductions and meetings, including at the trade shows we attend in Europe and the Gulf.
Follow through
Support until a first conversation becomes a working relationship: materials, samples, next steps.
Method
How we work
Listen
We start with your house, your story and your ambitions.
Map
We study the market and build the shortlist.
Introduce
We open the doors and attend the first meetings.
Follow
We stay alongside you until things are in motion.
Our principles
- Free of conflicts: we hold no stock and sell no perfume.
- Selective: we only introduce houses we believe in, to partners who fit them.
- Discreet: what you share with us stays between us.
- Tailored: every engagement is scoped and quoted individually.